Is it the cutesy language that makes this so offensive? Do they think that by being all chummy that we won’t notice that the banner attempts to railroad the user into accepting all cookies?
The cookie policy lists the cookies used in general terms, but then forces a user to read their web browser’s manual on how to block cookies themselves, or try their luck with aboutcookies.org or the ad networks opt-out pages.
Before you have a chance to opt-in or -out of anything, ITV set Google Analytics cookies, which as well as analytics, can also be used for ad targeting. They set Hotjar cookies, indicating that they are making screen recordings of users’ sessions on the site.
While you may think there are no ad banners on ITV.com, so no ad tracking, the site sets cookies from FlashTalking. This means that ITV can target ads to you elsewhere on the web because they know what you like on ITV.com.
Sorry people, not good enough from a major media organisation in the UK.